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XIN HUA LOU PACKAGINGPACKAGING DESIGN2021

Shanghai Xing Hua Lou Restaurant is affiliated with Xing Hua Lou Food and Catering Company, Ltd. It is a famous traditional Chinese restaurant and food processing store in Shanghai. The main products are Chinese traditional dim sum and mooncakes.
I redesigned the mooncake box packaging of Xing Hua Lou; the packaging shape is inspired by traditional Chinese ancient buildings. Combining some modern and youth elements while retaining traditional Chinese characteristics, attracting more customer groups of different ages.