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@YANG YUMIN
🏠HOME
👩🏻ABOUT ME
💻COMMERCIAL WORK
🖊️KV & POSTER
💡SERVICE
📣 PRODUCT & EVENT
🎮 GAME
📦 PACKAGE
🎯 BRAND
📱 APP
🌐 WEB
📖 ZINE
🎨 OTHER WORKS
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Singapore Petroleum Company (SPC)(2024 ~ 2025)
Spearheaded the creation of the monthly social media content for Singapore Petroleum Company (SPC), delivering high-impact creatives per campaign cycle across Instagram and Facebook. Developed theme-based visual narratives aligning with SPC’s corporate messaging—engineered platform-specific creatives for various content formats, such as static posts, carousels, and GIFs. This social media strategy significantly improved brand exposure and user interaction rate.
Singapore Heart Foundation (SHF)(2024 ~ 2025)
Spearheaded monthly social media campaign for Singapore Heart Foundation (SHF), delivering high-impact creatives per campaign cycle across Instagram and Facebook. Developed theme-based visual narratives aligning with SHF's corporate identity guidelines—engineered platform-specific content matrix, such as static, carousels, GIFs and Reels.
AED HUNT Campaign (2025)
Strategic visual design for SHF’s Save-A-Life initiative, developing multi-format social assets (Static/Carousels/GIFs/Reels). Through a series of Social Media Hunt contests, aiming to raise awareness about the accessibility of AED machines at various locations using the myResponder app, while educating Singaporeans on how to use them to help save lives.
Public Transport Council (PTC) (2024 ~ 2025)
Created and designed a monthly social media campaign for the Public Transport Council (PTC), delivering high-impact creatives on Instagram. Developed a theme-based visual narrative based on PTC's corporate identity guidelines and designed platform-specific content formats to drive monthly campaign objectives, including statics, carousels, GIFs, and Reels.
SportCares & Play Inclusive (2025)
Created a monthly social media campaign for SportCares (The philanthropic arm of Sport Singapore) and Play Inclusive 2025 campaign, delivering high-impact creatives on Instagram. Crafted theme-driven visual narratives aligned with corporate identity guidelines and designed platform-specific content formats to drive monthly campaign objectives, including statics, carousels, GIFs, and Reels.
Bausch + Lomb Singapore (2025)
Created social media marketing posts for Bausch + Lomb Singapore, delivering high-impact creatives across Instagram and Facebook for each marketing cycle. Developed theme-based visual narratives aligning with B+L 's corporate identity guidelines—engineered platform-specific content matrix, such as static, carousels, GIFs, and Reels.
Designed integrated social media campaigns (LinkedIn, Facebook posts & email EDM) for Singapore Polytechnic events (HR Learning Fest & Symposium, IES Event). Developed theme-based, on-brand visual narratives aligned with SP's Corporate Identity, creating platform-specific content, including static, carousel posts, banner, and EDMs design.
This project is to design and build a brand experience booth for Philips at the World Sleep Congress in Singapore. The Rhythm of Rest Philips doesn't just sell machines; they create pathways to better lives. This booth is a sensory and intellectual journey through the night. Attendees don't just see Philips innovations, they experience them in an immersive environment that brings to mind the rhythm of human sleep, deep rest, and comfort.
The booth is designed as an arc-shaped journey, with zones arranged in a clockwise flow that mirrors the stages of sleep. It is both eye-catching and product-oriented, whilst still leaving room for conversation between staff and attendees.
Floor Plan
A key project involved designing a brochure for the ICBC Singapore Branch to elucidate their banking services. The objective was to communicate the exclusivity, professionalism, and comprehensive nature of their services tailored for high-net-worth individuals. The design strategically employs a sophisticated visual language to reflect ICBC's esteemed brand identity and to clearly present complex financial information in an accessible and engaging manner.
giomie ImmuQare Packaging Design (2024)